Ayudhya Fund Management And Investments In Thailand

Asset management companies in Thailand are plentiful but few companies have as good a track record as Ayudhya Fund Management (AYF). The prestigious international Lipper Group Awards (an international industry evaluator of fund managers around the world) that this company has received in the past few years are evidence of this, as they are given to companies who provide the best returns for their clients.

AYF specializes in several areas including mutual funds, the Thai stock Market (SET), RMF and LTF investments, asset management, equity funds and fixed income funds. For more than a decade, AYF has offered this full range of investment products and services to their clients.

AYF was founded in 1996 as Ayudhya Jardine Fleming Co., Ltd. (AJF), a joint partnership between Bank of Ayudhya PCL and Jardine Fleming. In July, 1997 AJF successfully launched its first fund, the AJF Star Capital Fund, amidst the Thailand economic crisis. In 2001, the company changed its corporate name to Ayudhya JF Asset Management Ltd. to reflect a change in the shareholding structure of Jardine Fleming Asset Management Holdings and Chase Manhattan Corporation. In October, 2006 the company changed its corporate name again from AJF to AYF to reflect a change in the shareholding structure as the company is now a wholly-owned subsidiary of Bank of Ayudhya PCL, the fifth largest commercial bank in Thailand with over 560 nationwide branches and more than 8,500 employees.

AYF’s stated commitments to their clients include offering the most appropriate investment portfolios that best suit each client’s unique objectives and risk appetite. Working with their Operational Risk Department and Compliance Department, the company’s fund managers gather to set up each portfolio's specific requirements (Risk, Return and Liquidity) and feed them into the highly sophisticated Charles River Investment Management System (CRIMS) to complete the client’s portfolio.

The company is led by Mr. Chatrapee Tantixalerm, its CEO. It’s been under his three-year tenure as CEO that Ayudhya has garnered its prestigious Lipper Group Awards. And it seems that his own personal philosophy towards his job is one of the reasons for the company’s success, “For me, the most satisfying feeling is returning benefits to our clients.”

Whatever the reason, AYF is one of the most successful asset management companies in Thailand and one of the most knowledgeable when it comes to investing in the Thai stock market and Thai government bonds. And, as their past record indicates, they are internationally recognized as one of the most effective companies in the country in delivering value to their investors on an ongoing basis, the most important trait for any asset management company to possess.