Thai food is by now fairly well known in many parts of the world and this is due to several reasons. Before explaining why this is so it is important to first say that the term Thai food is hard to define because there are so many varieties of Thai food to consider. This itself is due to several factors, the most important being the fact that the population of Thailand is made up of many different ethnic groups. Since all ethnic groups have food that is particular unto themselves this has given Thailand a very large base of cuisines to work with and defining a national cuisine is therefore a bit difficult.
Examples of different regional cuisines in Thailand include the deep southern dishes that have their roots in the Muslim-Malay cuisine of northern Malaysia, the far northwestern dishes that come from the Chiang Mai and Chiang areas with their hilltribe influences, the dishes of Isaan in the northeast that have Lao and Khmer roots and the many dishes in the central area of the country and in Bangkok that have numerous Chinese influences.
Thus, Thai cuisine is a true melting pot of influences, ingredients and cooking styles and this has created a national cuisine that has hundreds and hundreds of different dishes that draw on these varied roots. This is one of the reasons, as mentioned above, that Thai food is so well know around the world and so popular. There are so many different dishes and flavors associated with Thai cuisine that it always appears fresh and interesting to diners the world over. This variety undoubtedly contributes greatly to the universal appeal of Thai cuisine.
Another reason for the popularity of Thai food is the perception that it has of being healthy, at least healthier than most western cuisines. This is due mainly to the extensive use of rice and vegetables in many dishes as well as chicken and seafood. Pork is popular in many dishes too, and is also used in many decidedly unhealthy ways, such as very fatty sausages, but beef is not as prevalent. Also, many of the herbs and spices that are used have healthful qualities. So, overall, Thai food is quite healthy and with the trend towards healthier eating in the past several years this has contributed to its popularity all over the world.
A final factor, although probably the least important, is the exotic image that people have in their minds of Thailand as a country. It is certainly not well known to many Americans, in particular, or Europeans either although there are many more visitors to Thailand from Europe than from the States. This bit of mystery about the country, its culture and its people must also be a contributing factor to the increasing interest in Thai cuisine. All of these factors and more are combining to make Thai food one of the world’s most well-known and popular cuisines and this is a trend that seems to keep gaining momentum as the years pass.
Sunday, September 13, 2009
Tuesday, September 1, 2009
Japanese Cuisine, Part One -- Teppanyaki
Japanese food may be a bit of a mystery for many people and there are many who may think it consists only of raw fish, something they would never want to eat. Well, the good news is that there are many different forms of Japanese cuisine and most of them involve cooking.
In fact, unless you live in a area that has access to really fresh fish, the Japanese restaurants in your town will have a hard time presenting top-quality sushi and sashimi, the most common forms of raw Japanese cuisine. This is because sushi and sashimi are dependent on having both high-quality fish and extremely fresh fish. A real sushi or sashimi aficionado would turn up his nose at a dish that wasn’t prepared with only the freshest of fish.
But that’s okay because there are many other forms of Japanese cuisine that depend on the talent of the chef and the skillful preparation of ingredients that include beef, fish, shellfish, shrimp and vegetables. These ingredients are used in a variety of cuisine styles including tempura, sukiyayi, teppanyaki, hot pots, shabu and more.
Probably one of the more popular styles for western audiences is teppanyaki since it involves grilling and beef, vegetables and seafood are used the most. This type of cooking is what you will find at the popular chain Benihana’s, for example, although at these restaurants you will also be treated to a show by the chef as he prepares the dishes.
That’s because teppanyaki is prepared at large tables that are basically flat metal grills with seating around them in some sort of arrangement. Customers are literally sitting right in front of the chef and watching as he prepares the dishes. This provides diners with a show as well as a meal as it can be very entertaining seeing how the chefs actually cook. This aspect of teppanyaki is also undoubtedly one of the reasons why it is a popular form of Japanese cuisine.
Be advised, however, that not all Japanese restaurants have teppanyaki tables. Smaller establishments may not because these tables are both quite expensive and rather large so they need a lot of room. Smaller Japanese restaurants will most likely have to cook teppanyaki dishes in their kitchen. This doesn’t mean the food won’t taste as good; it just won’t be as entertaining an experience.
Generally, you’ll pick which items you want grilled from the menu and maybe even what type of preparation you want as well since different sauces are sometimes used. Depending on the restaurant, you may see pork or chicken on the menu as well as the standards — beef, seafood and vegetables. Some upper-tier restaurants may also have some of the more exotic varieties of Japanese beef such as kobe or wagyu. These are premium forms of beef and are very rich, tender and flavorful as well as being quite a bit more expensive than even the best forms of American or Australian beef. If you’re a fan of great beef, however, you owe it to yourself to try them as the taste experience is well worth it. Just don’t eat too much, though, as they are quite rich due to the extensive fat marbling.
This is but a brief look at teppanyaki, one of the more popular forms of Japanese cuisine and one that almost every Japanese restaurant will have in some form. It’s also a great example of Japanese food that is cooked and not raw, so anyone should be happy with ordering it.
In fact, unless you live in a area that has access to really fresh fish, the Japanese restaurants in your town will have a hard time presenting top-quality sushi and sashimi, the most common forms of raw Japanese cuisine. This is because sushi and sashimi are dependent on having both high-quality fish and extremely fresh fish. A real sushi or sashimi aficionado would turn up his nose at a dish that wasn’t prepared with only the freshest of fish.
But that’s okay because there are many other forms of Japanese cuisine that depend on the talent of the chef and the skillful preparation of ingredients that include beef, fish, shellfish, shrimp and vegetables. These ingredients are used in a variety of cuisine styles including tempura, sukiyayi, teppanyaki, hot pots, shabu and more.
Probably one of the more popular styles for western audiences is teppanyaki since it involves grilling and beef, vegetables and seafood are used the most. This type of cooking is what you will find at the popular chain Benihana’s, for example, although at these restaurants you will also be treated to a show by the chef as he prepares the dishes.
That’s because teppanyaki is prepared at large tables that are basically flat metal grills with seating around them in some sort of arrangement. Customers are literally sitting right in front of the chef and watching as he prepares the dishes. This provides diners with a show as well as a meal as it can be very entertaining seeing how the chefs actually cook. This aspect of teppanyaki is also undoubtedly one of the reasons why it is a popular form of Japanese cuisine.
Be advised, however, that not all Japanese restaurants have teppanyaki tables. Smaller establishments may not because these tables are both quite expensive and rather large so they need a lot of room. Smaller Japanese restaurants will most likely have to cook teppanyaki dishes in their kitchen. This doesn’t mean the food won’t taste as good; it just won’t be as entertaining an experience.
Generally, you’ll pick which items you want grilled from the menu and maybe even what type of preparation you want as well since different sauces are sometimes used. Depending on the restaurant, you may see pork or chicken on the menu as well as the standards — beef, seafood and vegetables. Some upper-tier restaurants may also have some of the more exotic varieties of Japanese beef such as kobe or wagyu. These are premium forms of beef and are very rich, tender and flavorful as well as being quite a bit more expensive than even the best forms of American or Australian beef. If you’re a fan of great beef, however, you owe it to yourself to try them as the taste experience is well worth it. Just don’t eat too much, though, as they are quite rich due to the extensive fat marbling.
This is but a brief look at teppanyaki, one of the more popular forms of Japanese cuisine and one that almost every Japanese restaurant will have in some form. It’s also a great example of Japanese food that is cooked and not raw, so anyone should be happy with ordering it.
Wednesday, August 26, 2009
White Cafe Caters the Coco Chanel Movie Premiere in Bangkok
http://www.whitecafecatering.com White Cafe Catering provides great food for the Coco Chanel movie premiere at the Emporium in Bangkok on August 19, 2009.
Monday, August 24, 2009
Tom Aikins Reporting On Personal Investments In Thailand, Part Three
Tom Aikins interviews Mr. Chatrapee Tantixalerm, CEO of Ayudhya Fund Management in Bangkok, about personal investments in Thailand and other personal financial matters. In this interview, a look at making investment goals.
Tom Aikins Reporting On Personal Investments In Thailand, Part Two
Tom Aikins interviews Mr. Chatrapee Tantixalerm, CEO of Ayudhya Fund Management in Bangkok, about personal investments in Thailand and other personal financial matters. In this interview, a look at the wealth ratio.
Tuesday, August 4, 2009
The Basics Of SEO And Website Marketing
Search engine optimization (SEO) is now one of the most important topics for website owners to understand. Anyone that depends on their website to bring them business needs to know the ins and outs of SEO in order to maximize their website’s potential. And if you want your website to have a high Google rank then SEO is essential.
What is SEO? The answer to this question has many different parts because there are a number of elements that make up SEO but quite simply it is the process by which you make your website as easy to find as possible by Google and other search engines. This is important, obviously, because if your site is not easy to find by people searching for goods and services then you will miss out on doing business with them.
Therefore, good SEO for your site is very important. The good news is that it is not expensive for most people to optimize their sites and it is not that technically difficult. Having said that, though, many people simply hire an SEO company to make the required changes to their site and maybe also engage in some website marketing and promotion. These are two separate subjects but they go hand in hand if you are really serious about gaining more traffic for your site.
According to Peter and Tom from IT Ready, a Bangkok-based SEO and web marketing firm, SEO is the process of making your site more visible to search engines and website marketing is the process of using external websites to drive traffic back to your site. When both of these processes are done correctly then your site has the best possible chance of getting maximum traffic and sales.
There are many aspects to website promotion and many opinions as to how to go about it. Many companies use Google AdWords, for example, to target specific demographic segments with pay per click ads. Others use article marketing and content posting to build awareness and traffic through back links. Acccording to the guys at IT Ready, a combination of these is probably the best for most businesses, but careful analysis of the AdWords program must be done at all times to ensure that the money being spent is being done so in the most cost-effective manner.
There are many more aspects to SEO and website traffic promotion that website owners should explore and if you can find knowledgeable people to help you then your website could experience a significant increase in traffic. One thing is certain, however – SEO and web traffic promotion are becoming more and more important every day so don’t wait to start optimizing your site and driving traffic to your site because the longer you wait the more business you could be losing.
What is SEO? The answer to this question has many different parts because there are a number of elements that make up SEO but quite simply it is the process by which you make your website as easy to find as possible by Google and other search engines. This is important, obviously, because if your site is not easy to find by people searching for goods and services then you will miss out on doing business with them.
Therefore, good SEO for your site is very important. The good news is that it is not expensive for most people to optimize their sites and it is not that technically difficult. Having said that, though, many people simply hire an SEO company to make the required changes to their site and maybe also engage in some website marketing and promotion. These are two separate subjects but they go hand in hand if you are really serious about gaining more traffic for your site.
According to Peter and Tom from IT Ready, a Bangkok-based SEO and web marketing firm, SEO is the process of making your site more visible to search engines and website marketing is the process of using external websites to drive traffic back to your site. When both of these processes are done correctly then your site has the best possible chance of getting maximum traffic and sales.
There are many aspects to website promotion and many opinions as to how to go about it. Many companies use Google AdWords, for example, to target specific demographic segments with pay per click ads. Others use article marketing and content posting to build awareness and traffic through back links. Acccording to the guys at IT Ready, a combination of these is probably the best for most businesses, but careful analysis of the AdWords program must be done at all times to ensure that the money being spent is being done so in the most cost-effective manner.
There are many more aspects to SEO and website traffic promotion that website owners should explore and if you can find knowledgeable people to help you then your website could experience a significant increase in traffic. One thing is certain, however – SEO and web traffic promotion are becoming more and more important every day so don’t wait to start optimizing your site and driving traffic to your site because the longer you wait the more business you could be losing.
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